40 years old business of Manufacturing Ladies Lingerie Products with a Registered Brand and Client Across the Nation is looking for an exit

Product / Service

Manufacturing Business of ladies and children's innerwear

Clientele type

60% sales through B2C via Retail shops in Pune, Mumbai, Bangalore, and 40% sales via online stores like Amazon and Flipkart.

Premises

The owned premise at Cotton Green East, Mumbai.
The carpet area is 435 sqft and the built-up area is 535 sqft.

Asking Price Includes

land value INR 1 cr, stock and Machinery value is worth INR 30 lakhs

Reason

No successor.

Other Details

It is an established entity dealing in the manufacturing of hosiery products.
It is a sound profit-making establishment competing in the market for the past three decades.
The firm manufactures a variety of lingerie products. We cater to retailers from Maharashtra, Gujarat, and Karnataka.
We are an established brand for online channels like Amazon and Flipkart as well.
The business has profoundly developed in the past few years. We have tapped and explored more e-marketplaces.
Regular orders from online markets are generating decent revenue. We have launched a new brand in children’s innerwear fortifying our sales.
We have substantially acquired new clients and tapped new markets. Our presence on online sales channels is also been recognized.

Details of the Project:
Primarily, the expansion of business is the main object on which our strategy is based upon. So, to elaborate on this point, we are exploring new markets and tapping them. New markets facilitate the expansion of the business. We are increasing the scope of business more towards the national level. An increase in clients from different cities of different states is our main concern. Implementation of GST has enabled our objective to achieve smoothly.
Secondly, we are launching 6 new products to add more variety to our existing catalog. Adding new variety to our offerings will generate more revenue and more client acquisition. Which in turn will result in higher sales turnover/ Increment in product width would boost our market presence and generate more business.
Thirdly, we are even focusing on augmenting our brand value. It is possible by our new and various marketing activities. We are even planning to launch 2 new brands. Extending brands under our umbrella of brands makes us more organized and easy in tapping markets. This will help in increasing market presence and boosting the brand image. It will lead to better brand building.
Fourthly, we are looking forward to tapping overseas markets. Exports have always been a favorable option for the progress of the firm and to fortify success. We are now ready with all the legal formalities and resources to export our products to overseas markets. With exporting of goods, we plan to boost our sales at least three folds.
Lastly, keeping the spread of pandemic COVID-19 in mind we are now focusing more on the online development of brand and channel. Due to this pandemic scenario, our offline retailers have suffered a hit but this impact has been compensated by our online sales channels. So now we are strategizing ads and campaigns on social media platforms as well to boost our dominance.

Estimated Growth:
The growth rate of our business is currently 15%. But with an increase of funds, we are to boost our growth to a range of 20%-30%. In order to achieve this growth, we will require an extension of the overdraft facility to 30, 00,000 rupees. By availing sufficient funds, we will be able to expand our business. We will produce more goods by procuring more raw material leading to more sales and resulting in more revenue generation.